If you’re a car dealership owner or marketing manager, chances are you’re familiar with the importance of SEO and how it drives customers to your website. But are you leveraging every tool at your disposal to boost your site’s ranking? One often overlooked tool is a dealership blog. A well-managed dealership blog doesn’t just provide…
If you’re doing it right, local SEO is a major player in the success of your overall digital marketing strategy. While it has a lot of parts, it all boils down to making connections with customers. Two of Google’s recently announced features could be a big help for your car dealership storefronts: an “Ask For…
Raleigh, NC – October 8, 2024 – Starting in October 2024, Reunion Marketing’s KeyLift platform will include a new insights feature called Marketing Landspaces and Frontiers. A direct link to all stages of the KeyLift process, Marketing Landscapes and Frontiers gives visibility into our prospects and customers’ areas of interest (AORs), geos, local competitors, third-party…
Running a paid advertising campaign for a car dealership comes with many challenges—reaching the right audience, optimizing budget allocation by model, and ensuring ads appear for the best searches. Google’s Performance Max (PMax) campaigns have provided a powerful way for dealerships to consolidate their advertising across Google’s entire ecosystem. However, with the addition of “campaign-level…
SearchGPT, a search engine product by the creators of ChatGPT, OpenAI, merges the capabilities of conversational AI with traditional search functions. Unlike typical search engines that provide lists of links, SearchGPT offers direct, detailed answers to user queries by synthesizing information from various sources. With the waitlist now closed, but anticipation running high around this…
Google has announced a significant shift in its approach to cookies within its Chrome web browser. Instead of phasing out cookies entirely, the tech giant will now focus on empowering users to make informed choices about the ads they encounter while browsing. This decision, reported by Reuters, highlights Google’s effort to balance privacy concerns with…
FOR IMMEDIATE RELEASE CARY, NC – JULY 8, 2024 — Reunion Marketing, a leading automotive provider of digital marketing services, notably SEO and Paid Media, is thrilled to announce a significant achievement in its 9-year journey. Reunion Marketing has officially signed its 500th client, marking a major milestone in its growth and expansion. With a…
AI Overviews – the Next Generation of AI Results in Search One of Google’s latest innovations is the feature of AI Overviews in search results. This is the next iteration of Search Generative Experience (SGE), a SERP experience beta Google was testing at the beginning of 2024. This improved feature aims to enhance the user…
FOR IMMEDIATE RELEASE CARY, NC – JUNE 17, 2024 — Reunion Marketing, an automotive SEO and digital marketing agency, is excited to welcome Nicole Hayes as Reunion Marketing’s new VP of Sales. Nicole has spent her coveted career honing the craft of connection. Throughout her many automotive industry roles, including Edmunds to CarNow, Nicole has…
Google Search Algorithm Insights A recent leak of internal Google documents has given us a behind-the-scenes look at how Google ranks content, confirming SEO strategies Google has long denied as ranking factors. These documents highlight the importance of factors like clicks, high-quality content, and content freshness. This insight helps us understand Google’s algorithm better and…
Business owners navigating the digital landscape, encounter the occasional head-scratcher: non-related keywords showing up in their Google Business Profile (GBP) Performance Reports. Naturally, questions arise like, why are they there? And how do they affect my business? Let’s delve into the heart of this matter. The Role of Google Business Profiles Digital marketing for local…
For car dealerships in today’s digital landscape, the incessant innovation in search engine services can feel like navigating through an unpredictable, high-stakes game of chess. Amidst the shifting algorithms and policy overhauls, one stalwart strategy seems to emerge: Google’s unwavering reinforcement of helpful content. The New User Intent Vocabulary Understanding user intention is the crux…
Reunion Marketing unveiled the latest iteration of Reunion Marketing’s SEO Platform at the 2024 NADA Show in Las Vegas. At Reunion Marketing, we believe that SEO data should be accessible and transparent for all. Feeling a direct impact from SEO is often a timely investment, but the impact of SEO is becoming increasingly vital to…
Maximize your marketing campaign benefits with these helpful tips Local service ads resulted in $8 billion dollars in annual sales just a few short years ago — and with the refinement that’s taken place in ad and keyword strategies, we’re hopeful that that number will triple over the next few years. How do you get your…
Automotive dealerships face unique and nuanced challenges when it comes to marketing their inventory and services effectively. Gone are the days when a simple billboard or newspaper ad could guarantee foot traffic to your dealership. The key to success now lies in targeting the right geographic territories and making strategic marketing investments to attract the…
It is so important to continuously refine and optimize your localized, digital strategy. Local SEO is one of the most powerful ways to use content, helping you claim part of the approximated 53.3% of web traffic that’ is attributed to organic search. The question on most marketers’ minds is: What kind of content makes a…
Search Engine Optimization (SEO) is one of the most powerful tools in digital marketing today, but it’s also one of the most misunderstood concepts for clients who are trying to manage other marketing opportunities. As a marketing agency, it’s your responsibility to help your clients grasp the significance of SEO and its impact on their…
In the changing world of SEO, one thing has remained constant: Google wants to show your searcher the most relevant, intent-aligned content with each query. This means that each piece needs to be as unique, gripping, and well-written as possible. Seems easy enough—however, there’s one thing standing in the way of many brands excelling in…
