As dealership marketers navigate an increasingly complex digital landscape, a common question arises: where should you invest your paid advertising budget—Search or Performance Max (PMax)? Both campaign types offer unique advantages, but determining which is most effective depends on your business objectives, available data, and current market trends. With consumer expectations evolving and Google’s automation…
Running a paid advertising campaign for a car dealership comes with many challenges—reaching the right audience, optimizing budget allocation by model, and ensuring ads appear for the best searches. Google’s Performance Max (PMax) campaigns have provided a powerful way for dealerships to consolidate their advertising across Google’s entire ecosystem. However, with the addition of “campaign-level…
Maximize your marketing campaign benefits with these helpful tips Local service ads resulted in $8 billion dollars in annual sales just a few short years ago — and with the refinement that’s taken place in ad and keyword strategies, we’re hopeful that that number will triple over the next few years. How do you get your…
Automotive dealerships face unique and nuanced challenges when it comes to marketing their inventory and services effectively. Gone are the days when a simple billboard or newspaper ad could guarantee foot traffic to your dealership. The key to success now lies in targeting the right geographic territories and making strategic marketing investments to attract the…
Vehicle Listing Ads (VLAs) entered the digital marketing ecosystem at a time when platforms are creating siloed environments to capture as much data and user intent as possible. These customized ads leverage attributes you provide coupled with automation to streamline the process, ultimately yielding an improved return on ad spend (ROAS), volume, click-through rates, and…
The only constant in digital marketing is change. Whether the change is driven by privacy expectations or consumer behaviors, we have to navigate an ecosystem as volatile — or exciting, depending on your perspective — as ever. One of the most effective changes we’ve experienced at Reunion Marketing these past few years is leaning into…
When it comes to investments, there are few words more powerful than waste. It’s why, in recent years, digital marketers in automotive retail have become increasingly vocal about wasted spend in paid search. This is true: there are many dealerships overspending and investing in poorly managed campaigns that don’t yield a lot of benefit; however,…
Google’s Discovery Ads are an ad format not frequently discussed in the automotive industry but hold great value in the ability to build brand awareness and highlight value propositions. To start with the basics, “Discovery Ads are a visual ad format that runs across the Google Discovery Feed (shown on the homepage of the Google…
As Google continues to evolve its lineup of products, it’s important that advertisers commit time to fully understand their capabilities. One of Google’s latest accomplishments has become an easy-win strategy for Reunion Marketing’s paid search advertising — Google Local Campaigns. Local Campaigns as defined by Google are, “designed to help businesses provide their potential customers…
Benjamin Franklin once wrote, “… in this world nothing can be said to be certain, except death and taxes.” As tax season comes to its end on April 15th, dealers across the country are looking for creative and cost-effective ways to clear their lots of winter surplus inventory. So, in this blog, we’re examining Dynamic…
