Fixed Ops

We’re wrapping up our fixed ops blog series, and we can’t think of a more appropriate way to do that than with one of our favorite topics: social media advertising. As you may have already known, Reunion Marketing has developed an award-winning social media strategy for vehicle sales, reinforcing our energy and enthusiasm for creating…

We’re not far removed from a period of uncertainty in auto sales. As the industry recovers, more dealers are doubling down on their most essential offering, fixed ops. While you shore up your service and parts department, you may also want to reevaluate how you advertise these parts of your business. Transparency and effective communication…

Earlier this summer, Google announced huge news about potential changes to page ranking factors. The announcement focused on two letters: UX, short for user experience.  Backing up a step, let’s clear up what a ranking factor is. Searchmetrics summarizes ranking factors as “the criteria applied by search engines when evaluating web pages in order to…

Now more than ever, in an industry that looks a lot different than it did just a few months ago, it’s all about working smarter, not harder. You’ve almost certainly heard that expression before, and you’ve also heard countless times how important fixed operations are for your dealership’s bottom line.  But the bottom line for…

Car dealerships quickly learned how essential their service departments were as the coronavirus pandemic shut down the country in March 2020. Our cars became more important than ever before. Families started taking evening drives just to get out of the house, ride-sharing became an unnecessary risk, and weekend trips to hike or fish or swim…