Video
Library
Our KPI Cafe & DealerU webseries were created to offer a range of actionable insights, perspectives, and advice that spans the automotive industry. Browse through our video library below to find the latest episodes.
Season 1: Automotive Marketing Success
Automotive Dealership Marketing Budgets
Season 1, Episode 1
Traditional Media Buying vs. Programmatic Advertising
Season 1, Episode 2
4 Google My Business Studies
Season 1, Episode 3
RM Homepage Banner Study
Season 1, Episode 4
Dealership Keyword Studies
Season 1, Episode 5
Digital Marketing Predictions for 2019
Season 1, Episode 6
A Small Look at Reunion's History, Philosophy, and Culture
Season 1, Episode 7
View the full season one playlist on YouTube.
View PlaylistSeason 2: Importance of Digital Synergy
The Importance of Digital Synergy: A Preview
Season 2 Preview
3 Reasons You Need One Vendor for SEO and Paid Search
Season 2, Episode 1
Dealership's Biggest Opportunities in SEO and SEM
Season 2, Episode 2
Stay Current in Modern Automotive Retail with Joe Dallas
Season 2, BONUS Episode
To Co-Op or Not to Co-Op? That Is the Question
Season 2, Episode 3
How to Ensure Communication Works for You, Not Against
Season 2, Episode 4
View the full season two playlist on YouTube.
View PlaylistSeason 3: All About the Conversions, Baby!
Give a Woo! for Website Conversions
Season 3, Episode 1
Oooooh Yeah! Let's Talk Paid Search Conversions
Season 3, Episode 2
How Your Dealership Can Have Social Media Mania, Brother!
Season 3, Episode 3
Actual Dealership Results from Intelligent Social
Season 3, Episode 4
Intelligent Social Media Teaser
Season 3, BONUS Episode 1
On the Floor with MAXDigital's Tim Scoutelas
Season 3, Surprise Episode
Stimulate More Interest in Your New and Used Cars
Season 3, BONUS Episode 2
View the full season three playlist on YouTube.
View PlaylistSeason 4: Crash Course in Paid Search
To Buy or Not to Buy. That is the Paid Search Brand Question
Season 4, Episode 1
Show Me the Metrics! Show Me the Metrics!
Season 4, Episode 2
Automotive Paid Search: You Must Plan It. (Whip sound). Plan It Good.
Season 4, Episode 3
Paid Search Vendor vs. Paid Search Partner
Season 4, Episode 4
How to Build the Foundation of Your Brand (and Other Cool Things, Too)
Season 4, BONUS Episode 1
The Untapped Potential of the Infotainment for Dealers
Season 4, BONUS Episode 2
Leadership in the Dealership
Season 4, BONUS Episode 3
ABCs of the BDC with Mike Cavanaugh
Season 4, BONUS Episode 4
View the full season four playlist on YouTube.
View PlaylistSeason 5: Deliberate Budget Breakdown
Recessions Aren't Novel Like COVID-19
Season 5, Episode 1
The "Why" Behind Your Dealership's Digital Marketing
Season 5, Episode 2
The Whats and Whys and Wheres on Websites
Season 5, Episode 3
The Y-E-S for SEO: How This Strategy is Vital
Season 5, Episode 4
If You Build It (SEM from Intent Upward), They Will Come
Season 5, Episode 5
A Review on Retargeting for Your Dealership
Season 5, Episode 6
How to Make Your Social More than Click
Season 5, Episode 7
View the full season five playlist on YouTube.
View PlaylistSeason 6: All-Things Fixed Ops
Evolution of a Dealership's Fixed Operations with Dave Foy
Season 6, Episode 1
Strategies to Drive More Service Visits and Profits with Shawn Armorer
Season 6, Episode 2
Don't Play the Same Ol' Song with Your Fixed Ops with Sean Welsh
Season 6, Episode 3
One Small Step for the BDC. One Giant Leap for the Dealership.
Season 6, Episode 4
Discover the Details to Effectively Run a Fixed Operations Department
Season 6, Episode 5
Fixed Ops Marketing Best Practices, Not Dirty Tricks
Season 6, Episode 6
Activate Your F&I to Generate Revenue
Season 1, BONUS Episode
View the full season six playlist on YouTube.
View PlaylistDealer U
iOS14 Update: What It Means for Your Dealership's Marketing
Dealer U
Google's Local Campaigns Offer New Opportunities
Dealer U
Google Testing New Dealer Inventory Search Service
Dealer U
What Core Web Vitals Mean for Your Dealership
Dealer U
On-Facebook Automotive Inventory Ads: A Necessary Pivot
Dealer U
Digital Retailing for Retail Automotive
Dealer U
Google Marketing Live 2021 & Responsive Search Ads
Dealer U