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Technical SEO in the Age of AI Search: Why Schema Matters More Than Ever for Automotive Marketers
Technical SEO has quietly been powering successful search strategies for many years. While content and backlinks often get the spotlight, structured data, or the technical framework that helps search engines understand information, has always been a foundational piece of visibility in search. Now, with the rise of AI-driven search experiences powered by large language models…
Reunion Marketing Appoints Patrick McMullen As Chief Client Experience Officer to Elevate End-to-End Client Journey
Cary, NC — March 26, 2026 — Reunion Marketing, a leading digital marketing agency within the automotive industry, today announces the appointment of Chief Client Experience Officer (CCXO), Patrick McMullen. This strategic leadership role is designed to further elevate the company’s client-first philosophy and deliver a more seamless, impactful experience across the entire client journey….
Multimodal Content: The Key to Visibility in AI Search for Automotive Marketers in 2026
For more than two decades, automotive digital marketing has been shaped by the blend of paid advertising strategies and traditional search engine optimization (SEO). Dealers optimized landing pages, inventory pages, and blog posts to rank in search engines and capture clicks. Keywords, backlinks, and technical website performance were the pillars of visibility. But search has…
Reunion Marketing Joins the Subaru Certified Digital Program
Reunion Marketing, a leading digital marketing agency and technology company, announced its inclusion in the Subaru Certified Digital Program, expanding its ability to support Subaru retailers with a fully approved digital marketing solution. Through this partnership, Reunion Marketing is now certified to deliver a comprehensive digital performance stack aligned with Subaru program standards, including: Together,…
AI Brand Sentiment: How Generative Engines See You
Automotive dealerships face new challenges in how their brands are perceived, not only by customers but also by search engines and generative AI platforms. Brand sentiment has always mattered, but now artificial intelligence plays a significant role in shaping what audiences read, believe, and act upon. Understanding how generative engines “see” your dealership can help…
How to Prepare Your Dealership Website for LLM Search
The way consumers search online is rapidly evolving. Large Language Models (LLMs), such as ChatGPT, Gemini, and Perplexity, are transforming how users interact with information. Instead of relying solely on keyword-driven results, LLMs deliver conversational, context-rich answers by pulling from a variety of online sources. For automotive dealerships, this means traditional SEO strategies must adapt…
