We just talked about how SEO and GEO share about 90% of the same playbook. Strong content, technical fundamentals, structured data, reputation, and authority all carry over. The other 10% is where things diverge, and one of the biggest pieces of that 10% is understanding how AI platforms actually use and cite information. That process…
If you’ve Googled anything lately, then you’ve noticed a new kid on the block: AI Overviews. These AI-generated summaries at the top of Google’s search results pull from multiple web sources to answer user queries instantly, no clicking required. For marketing leaders at automotive dealerships, this shift has major implications. Because now, ranking high on…
Pay-per-click (PPC) advertising remains one of the most powerful tools dealerships can use to generate qualified leads, drive foot traffic, and move inventory. However, effective PPC campaigns require far more than simply setting a budget and choosing a few keywords. At Reunion Marketing, we understand the complex landscape of digital advertising and bring proven strategies…
If you’re doing it right, local SEO is a major player in the success of your overall digital marketing strategy. While it has a lot of parts, it all boils down to making connections with customers. Two of Google’s recently announced features could be a big help for your car dealership storefronts: an “Ask For…
The team here at Reunion loves research. We’ve won several awards over the years because of our hands-on approach to new trends and the efforts we take to understand customer behaviors and these past few months, we’ve got to dig into a different type of understanding. How does Google’s AI behave? For those who don’t…
