Our Story

The Automotive Agency
Built Inside the Dealership

Reunion Marketing leadership team at the company’s 10th anniversary celebration

01

Our Story

Reunion Marketing began where every great dealership strategy should: on the showroom floor.

Our founders were the marketing leaders behind a 33-store automotive group in the Carolinas, and in 2015 they faced a problem every dealer knows too well. Traffic and leads were getting more expensive every month, and growth was at the mercy of an ever-rising Google Ads budget.

02

A Different Path

So they changed course. Instead of renting attention, they set out to own it, building a dedicated SEO strategy for every store. They laid the technical groundwork, then created hundreds of optimized pages designed to reach qualified shoppers at the exact moment they were searching.

$800M → $1.4B

Group revenue growth, powered by qualified organic traffic and leads.

03

Back Together, On Purpose

The team knew they had built something rare: a repeatable breakthrough too valuable to keep inside one group’s walls. So they stepped out of the dealership, reunited as an independent agency, and chose a name that tells the story: Reunion Marketing.

Today, we bring that same proven playbook to dealers who want to grow on their own terms, because we’ve sat in your seat and know what it takes.

Our Mission

Help dealerships own their visibility everywhere shoppers search today.

Shopping for a new car has become a highly fragmented experience. Reunion Marketing and our Altitude technology aim to inform our dealers of their sales opportunities with market-by-market, model-by-model processes.

650+

Dealerships Supported

165,434

Original Content Pages Published

and growing every day

4

OEM Programs

7,500

Google Ads Campaigns Launched

Our Leadership

Decades of dealership and digital experience.

Our company leadership has decades of automotive dealership and digital marketing experience. These are the team members behind the technology advances and digital strategies powering Reunion Marketing’s partners.

Dave Spannhake, Founder + CEO
Dave SpannhakeFounder + CEO
Ryan Szwejbka, President
Ryan SzwejbkaPresident
Matt Triana, Chief Strategy Officer
Matt TrianaChief Strategy Officer
Chad Graves, Chief Revenue Officer
Chad GravesChief Revenue Officer
Pat McMullen, Chief Client Experience Officer
Pat McMullenChief Client Experience Officer
Nicole Hates, VP of Sales
Nicole HatesVP of Sales
Michael Bukowski, VP of Product Development
Michael BukowskiVP of Product Development
Amy Peck, VP of Client Success
Amy PeckVP of Client Success
Emily Usher, VP of Marketing
Emily UsherVP of Marketing
Sarah Ciociola, VP of Paid Advertising
Sarah CiociolaVP of Paid Advertising

See the playbook in action

Explore how we help dealers grow their visibility, or talk with our team about your market.

Automotive SEO

Model-level content, technical SEO, local SEO, and conversion, built to rank.

Generative Engine Optimization

Get your dealerships cited in ChatGPT, Gemini, Perplexity, and AI Overviews.

Talk to our team

See where your dealership stands with a complimentary audit.