Search Engine Optimization (SEO) is one of the most powerful tools in digital marketing today, but it’s also one of the most misunderstood concepts for clients who are trying to manage other marketing opportunities.
As a marketing agency, it’s your responsibility to help your clients grasp the significance of SEO and its impact on their business. Let’s dive into some strategies to effectively explain SEO to your clients.
1. Start with the Basics
Begin your relationship by explaining what SEO is and why it matters. Clarify that SEO is the art and science of optimizing a website to improve its visibility on search engines, most notably, Google. Emphasize that a higher-ranking website means more organic traffic, which leads to increased brand visibility, credibility, and ultimately, conversions. By ranking higher organically, also means spending less on Paid Search!
If your clients are enlisting your help in increasing organic traffic, starting each call by reiterating this message and making it relatable by showcasing keyword ranking and traffic increases is where to start.
2. The Keyword Connection
As mentioned above – illustrate the importance of keywords in SEO. Relate it to real-life scenarios – just as clients search for products or services using specific words, search engines use these keywords to connect them to relevant websites. Explain that effective keyword research helps tailor content to match what potential customers are searching for.
Reunion Marketing developed KeyLift with the priority of better explaining the need to understand the impact keywords can make on online success.
3. Content Can’t Stay Complacent
Highlight that quality content forms the backbone of effective SEO. Explain that search engines prioritize websites that offer valuable, informative, and engaging content. Clients should understand that creating high-quality content, be it blog posts or location pages, not only caters to their target audience and market, but also reaps rewards in search engines.
As part of Reunion Marketing’s KeyLift process, the importance of content marketing led to the proprietary technology that now helps each client receive a tailored, algorithmically chosen content plan so that content remains relevant and consistent.
4. Technical Optimization
Break down in easy-to-understand terms technical aspects like site speed, mobile-friendliness, meta data, and user experience. Explain that search engines reward websites that are easy to navigate and accessible on different devices. A website’s technical health directly impacts its search engine ranking.
5. Building Authority
Discuss the concept of backlinks and how they contribute to a website’s authority. Analogize it to referrals in the real world – the more reputable websites linking to your client’s site, the more trustworthy it appears to search engines. Remind them that the local high school they sponsor or nonprofit they support should be linking to their website.
Building out a template email for asking this courtesy is a great place to start.
6. Patience and Persistence
Set realistic expectations about timelines. Stress that SEO is a long-term strategy, and while results take time to manifest, they yield sustainable benefits. Comparing it to a marathon instead of a sprint can help clients understand the commitment needed for success.
Patience can be challenging though. Especially when it comes to someone’s business and investments. KeyLift Dashboards make the impact of SEO more time-sensitive and action-oriented. At any time, marketing teams can measure keyword rank, get snapshots of search visibility increases, see published content data, and align on deliberate upcoming content.
When explaining SEO to your clients, remember that clarity is key. Use relatable analogies, real-life examples from their website, and simple language to make the complex world of SEO accessible to them.
By guiding your clients through these fundamental concepts, you’ll not only empower them to make informed decisions but also foster a stronger partnership built on trust and shared understanding.
If the KeyLift process is something you’re interested in learning more about to help your clientele see organic traffic growth, reach out to our sales team to set up a call.