As last month came to an end, we noted something peculiar about our dealer network. Those who used CDK as a website platform saw significant increases in organic traffic that coincided with the Google “Medic” algorithm update. Our strategy is traffic versus conversion. After seeing a traffic increase, we decided to look at our conversions.
*Caveat: This is not an endorsement for CDK. This is just a report of our findings based on our network’s data. If you’re interested in more data about the automotive website landscape, we have much more data to share.*
If you missed our post on CDK organic increases, the portion of our dealer network on that platform saw an average of a 45% organic traffic increase.
Conversion Rate Increases Also Coincide With “Medic” Update
Our data analysts found that the same network of dealers on the CDK platform saw an average 44% increase in conversions, which comes in almost lockstep with the organic traffic findings.In fact, there was only a 1.17% difference between the change in conversions and organic traffic. This indicates to us that the increased traffic was highly qualified — the right kind of traffic. Check out some of the results:
The question that remains is whether these were genuine increases or the short-term boosts we often see when Google updates its algorithm. As we always do, our team will continue watching the numbers and trends to make that determination regarding CDK sites.
To ensure that you receive our updates and other educational pieces, we encourage you to subscribe to our blog.