RM Homepage Banner Study: KPI Cafe Episode 4

Brand and PR Manager Dane Saville sits down with Senior Marketing Consultant Nicki Betterbid to talk about her thought process behind and results of a network-wide homepage banner study. Below the video are a breakdown of topics and supplemental material.


—— Topics Covered ——

Why we conducted a homepage banner study (:43)

Our recommendation for homepage banners (1:23)

Data behind why we made the recommendation (1:45)

Where the majority of homepage clicks happen (2:18)

—— Supplemental Material ——

Homepage Banner Study

Forget the Bells and Whistles. This is How Your Homepage Sells.


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