Reunion Resource Center

Industry Strategies to
Help Grow Your Dealership

Navigating Local Search: How Google’s Pigeon and Venice Updates Help Car Dealerships Reach Nearby Shoppers

For car dealerships, understanding two of Google’s most important algorithm updates have proven crucial for local search success. Learn all about the Pigeon update (2014) and the Venice update (2012) in our latest e-book. Reunion Marketing strategies and product account for all of Google’s most relevant updates.

Google Ads will automatically pause low-activity keywords

Google will now automatically pause keywords that show no activity for 13 months, and if reactivated, they’ll be paused again after 3 months of inactivity. Here is Reunion Marketing’s POV on the this topic.

Google Ads Hidden Gem: Image Extensions

With the launch of Image Extensions through Google Ads, you can now use a number of images to accompany your ads to give them a visual component and make them more appealing. See what experimentation of these extensions yielded for dealers PPC results.

How to Make Fixed Ops Digital Marketing Powerful & Purposeful

Many dealerships across the nation have a revenue stream yet to reach its fullest potential hidden in their Fixed Operations Department. This white paper details what successful digital strategies dealerships are deploying to drive maximum ROs.

A Winning Store Visits Strategy: Valley Auto Group’s Utilization of Google Local & Discovery Campaigns

Valley Auto Group wanted to deploy an innovative solution in the midst of an unprecedented problem (COVID-19). Google Local Campaigns paired with Discovery Campaigns were introduced to prospect to a broader customer base, while also putting greater emphasis on driving trackable store visits.

Proactive Pivoting For Data Sensitive Shoppers: Anderson Automotive Group on Embracing On-Facebook Destination AIA

The dos and don’ts of data privacy and data sharing is changing at a rapid rate. This Reunion Marketing Success Story follows Anderson Automotive Group and their social media strategy that prioritized restricting privacy policies so sales and leads wouldn’t suffer.

Smart Display Campaigns Manual: 2022 First Edition

The Google Display Network has the ability to reach more than 2 million websites. Smart Display campaigns were designed by Google to acquire new and returning customers in the mid-funnel awareness stage at great cost efficiencies. This manual shows that display campaigns shouldn’t be written off in your marketing.

Valley Autos Use Discovery & Local Campaigns To Drive A 90% Increase in Leads at a -37% Lower Cost Per Lead

Valley Auto Group wanted to deploy an innovative solution in the midst of an unprecedented problem (COVID-19). Google Local Campaigns paired with Discovery Campaigns were introduced to prospect to a broader customer base, while also putting greater emphasis on driving trackable store visits.

Porsche Owings Mills Drives Significant Lead Volume, Low Cost-Per-Lead With Unparalleled Strategies

Porsche Owings Mills partnered with Reunion Marketing to develop a unique strategy to find high-value users on the Google Display Network. Display campaigns were created using Maximize conversions bidding strategy in tandem with custom intent audiences searching for similar products and yielded impressive results.

Used Car Dealer Playbook

Reunion Marketing created this dealer playbook to provide readers with questions they should be able to answer about their digital strategies, as well as a number of actionable recommendations.

Increasing Youtube Channel Viewership

Trying increase viewership for your dealership’s Youtube Channel? This Y/N diagram will literally, point you in the right direction for more views and better engagement.

Don’t Let Your Dealership Go Hungry – You Have to E-A-T.

As more small businesses have gained access to boutique agencies or local digital marketing talent, the phrase has evolved to account for the inundation of content out there: relevant content is king.

2023 Edition: SEO Terms Glossary

Understand the commonly used phrases and nuances of Search Engine Optimization with this SEO Terms Glossary.

SEO Success Checklist: Ensuring the Foundation for Long-Term Success

This checklist provides a comprehensive summary of the SEO best practices to grow your business.

Unwrap the Tools to Make Your Holiday Season Sleigh

This holiday infographic provides some festive featured ways to celebrate the spirit of the season at your dealership!

Essential SEO Stats of 2024

Want to know the most up-to-date facts and statistics for the world of SEO in 2024? Download our quick and easy list of stats that will have you ready to invest in your organic footprint in 2024.

Triumphant Trade-Ins: How Jack Daniels Motors is Influencing More Trade Leads Than Ever Before

The inventory shortage affecting the automotive industry in 2021 has forced many dealers to re-examine their vehicle acquisition process. Jack Daniels Motors pilot tested a simple, yet effective website navigation change per recommendations from Reunion Marketing’s conversion optimization process.

Google Business Profile Service and Parts Listings: A Checklist for Continued Success

This 6 point checklist provides a comprehensive summary of the local SEO best practices to grow your Service and Parts GBPs’ visibility in search.

Local SEO & How the LocalEyes Platform Lends Visibility and Scalability into Local Traffic

This on-demand webinar features CEO, Dave Spannhake and Director of Client Services, Andrew Kocha discussing the vital importance of Local SEO for car dealers with VP of Sales, Chad Graves. Reunion Marketing has tirelessly invested in creating a platform that lends visibility into the performance of GBP profiles for dealerships and this webinar outlines exactly what you can expect from deploying a LocalEyes strategy.

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