POV – Google Ads will automatically pause low-activity keywords
Google will now automatically pause keywords that show no activity for 13 months, and if reactivated, they’ll be paused again after 3 months of inactivity. Here is Reunion Marketing’s POV on the this topic.
Download POV![](https://reunionmarketing.com/wp-content/uploads/2024/05/RMWebsite-resource-POV-graphic.png)