Use Case
Luxury TX automotive group increases Google Business Profile views by XX%. How Reunion Marketing’s LocalEyes process created group-wide success.
As they say, everything’s bigger in Texas, especially some friendly competition. But as a 7-store luxury group operating in the Fort Worth area found, one thing you don’t want to compete over is being top of the pack in Google.
What is Local SEO?
Local SEO is a strategy designed to boost your business’s visibility in Google’s local search results. It’s beneficial for any business with a physical location or that serves a specific area. Google Business Profile or GBP, is the beating heart of Local SEO, and in automotive, often the first introduction to your brand in the car buying process.
Dealer Group Challenges
This Fort Worth operation faced significant challenges with local SEO, notably managing all listings in an organized place and catching poor performance in a timely manner.
Despite community name recognition, the dealership struggled to rank in discovery searches, impacting its visibility and ability to attract potential customers. The inconsistency in online listings and outdated information further hindered their efforts. Additionally, their keyword strategy was not effectively targeting local search terms, making it difficult to compete with other dealerships in this large metro and suburban area. To overcome these issues, the group needed to optimize the local SEO best practices and ensure an accurate, up-to-date online presence.
Group-Wide Solution
LocalEyes is the process by which Reunion Marketing improves Local SEO basics, improves current standings of GBP and other local directories, then continues to monitor, optimize, and innovate on how to have local directories perform at optimum levels. For this dealership group, the LocalEyes process yielded substantial improvements in key KPIs like total views, phone calls, website visits, and direction requests.
Within the LocalEyes insight reports, our partner quickly saw the directory errors that needed to be addressed and track the impact these optimizations were having on each individual store. To make it as easy as possible, letter grades are assigned to each individual directory (A-F) so guesswork is removed and strategic conversations are invited.
The ability leverage automation and agency-level support to track GBP data is why this renowned Texas organization has seen traction beyond Local SEO, but also in organic traffic and leads.
A Closer Look: Porcshe
A nuanced, but important component to GBP for automotive dealerships is the difficult task to juggle more than one GBP listing per dealership. This Porsche dealership has a primary sales listing, but also a service and parts department, both which also have listings in Google.
Since deploying the LocalEyes process, we see the trendline grow for total views for this Porsche dealership:
Our results
Upon forming a partnership with Reunion Marketing, this dealership group saw the direct impact that the higher the letter grade the listing has, the more views the dealership gets on Google.
All 7 stores maintain an A grade for the primary listing, and no service or parts listing operated below a B.
Don’t let your competitors outshine you online.