Search, Showroom, Sold: Mastering the New Path to the Car Buyer

The car buyer’s journey has shifted, moving beyond traditional search into a new digital battleground. Join Reunion Marketing Co-Founders Chad Graves and Dave Spannhake as they reveal how to integrate SEO, GEO, and Paid Advertising to own every path to the consumer. Learn how to navigate “Position Zero” in AI Overviews, capture market share through high-volume content strategies, and use localized sales data to eliminate waste in your paid ad spend. Discover the data-driven framework that helps dealerships stay visible, trusted, and profitable in an AI-first world.

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