WTF is GEO? Navigating the Future of AI-Powered Search

As AI-powered search engines like ChatGPT and Google Gemini redefine the digital landscape, traditional SEO is no longer enough to guarantee visibility. This presentation by Reunion Marketing CEO Dave Spannhake explores the transition to Generative Engine Optimization (GEO), offering data-driven insights into how dealerships can maintain visibility as AI Overviews impact organic click-through rates. Learn how to own the narrative across LLMs by leveraging brand sentiment, authoritative citations, and entity-rich content to dominate every path to the consumer.

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